About PFA

IMAGINE...

you as the financial products consumer empowered in the way you manage your budget, borrow money, protect against the perils to your life and property, and invest for the future.

Now imagine your empowerment being potentially FREE!

Call or email now for an appointment to find out how.

Empowering You

For inquiries, call (632) 216-1541/(63917) 505-0709 or email info@personalfinance.ph.

Company Profile

Mr. Efren Ll. Cruz, RFP® founded the Personal Finance Advisers Philippines Corporation (PFA) on February 20, 2006. PFA was borne out of Mr. Cruz’s passion to promote financial literacy among Filipinos through the discipline of financial planning. This passion also led Mr. Cruz to authoring the following best-selling books:

“Pwede Na! The Complete Pinoy Guide to Personal Finance”

“Pwede Na! The Complete Pinoy Guide to Retirement & Estate Planning”

These are still the only books in the country giving practical personal finance advice in a Philippine setting and with free companion financial planning software.

Main Services

Personal Finance Seminars

Comprehensive Financial and Estate Planning

Investment Advice and Monitoring

Internet and SMS enabled Portfolio Management and Fund Accounting

PFA is a truly independent financial adviser that promotes the CD-RW drivers of personal finance in the Philippine setting, namely: Cash, Debt, Risk and Wealth management. PFA’s personal finance talks provide a follow up activity and continuing education for the participants as well as feedback to the participants’ employers.

On July 8, 2009, PFA was named the Philippine’s first “International Best Provider” of employee finance education by the Personal Finance Employee Education Foundation (PFEEF) (www.PersonalFinanceFoundation.org). PFEEF, a US-based non-profit charitable foundation, identified PFA as a high quality provider of workplace financial programs to employees.

PFA Key Personnel

PFA Videos

PFA Partners